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Think you know video? Think again! [RESEARCH]
Video is one of the most vital parts of any marketing strategy: sticky, engaging and malleable, the format is ideal for brand marketers looking to cultivate a loyal following and build a carefully...
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Case study: Expedia’s South America Week
Online travel agencies are often at a crossroads as far as marketing – they can either spend truckloads of cash on search advertising (see Priceline) or they can supplement their ad budgets with more...
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Facebook: Home falters, in-feed video ads rolling out soon
Two items of interest to travel marketers have come out of the Facebook news feed this week: Facebook Home’s popularity and updates to the company’s advertising product. Facebook Home a complete...
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Latest online video stats show continued domination of short-form content
The first quarter of 2013 saw a generous increase in overall video videos, logging a 30% jump according to Freewheel’s latest Video Monetization Report. The state of online video is healthy: alongside...
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